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Executive Summary Generator

A well-written Executive Summary is the most important component of your business plan. Only the most dedicated potential investor will read the rest of your plan if your Executive Summary fails to engage. We designed this free tool to allow you and your team to begin creating a great Executive Summary.

Contrary to a lot of advice about writing the Executive Summary last, we believe you should start your business planning by first creating a dynamic, one-page Executive Summary that answers the five essential questions that define your business (tip: select "Show Example", cut, paste and edit the text, and use this as a basis for your own Executive Summary):

1. Elevator Pitch Show Example Hide Example AAA PoolBot is developing a revolutionary device that enables swimming pool owners to maintain their pools at a fraction of the cost of hiring a pool service company. AAA PoolBot is developing a revolutionary device that enables swimming pool owners to maintain their pools at a fraction of the cost of hiring a pool service company. 2. What problem does your business solve? Show Example Hide Example Many swimming pool owners don't know how to regulate the PH level of the water, or don't have the equipment to do an effective job. An unmaintained pool and poorly-regulated use of chemicals can pose significant health risks. Using a pool maintenance service provider can cost hundreds of dollars a month. AAA PoolBot alerts customers via email when the PH level of their pools requires adjustment. Costing just $129.95, with optional service plans starting at just $4.95 per month, the AAA PoolBot allows pool owners to maintain their swimming pools at a fraction of the cost of hiring a pool service company. Many swimming pool owners don't know how to regulate the PH level of the water, or don't have the equipment to do an effective job. An unmaintained pool and poorly-regulated use of chemicals can pose significant health risks. Using a pool maintenance service provider can cost hundreds of dollars a month. AAA PoolBot alerts customers via email when the PH level of their pools requires adjustment. Costing just $129.95, with optional service plans starting at just $4.95 per month, the AAA PoolBot allows pool owners to maintain their swimming pools at a fraction of the cost of hiring a pool service company. 3. How many potential customers have this problem? Show Example Hide Example According to USA Swimming and the National Swimming Pool Foundation there are 10 million swimming pools in the United States, with 360,000 Public Pools that stay open all year. According to USA Swimming and the National Swimming Pool Foundation there are 10 million swimming pools in the United States, with 360,000 Public Pools that stay open all year. 4. How many of these people can you effectively reach? Show Example Hide Example Our web site, www.aaaPoolBot.com, receives around 10,000 unique visitors a month, almost all of whom have pools. However, our new marketing partner, www.poolbotsrus.com, is the market leader in this space and reaches over a million unique users a month, 80% of whom are returning visitors. We believe we can create awareness among 22% of US pool owners, or 2,200,000 potential customers, representing a possible market size of $285 million. Based on conversion data collected from aaapoolbot.com over 12 months, 2.5% of visitors can be expected to convert to sales. Our web site, www.aaaPoolBot.com, receives around 10,000 unique visitors a month, almost all of whom have pools. However, our new marketing partner, www.poolbotsrus.com, is the market leader in this space and reaches over a million unique users a month, 80% of whom are returning visitors. We believe we can create awareness among 22% of US pool owners, or 2,200,000 potential customers, representing a possible market size of $285 million. Based on conversion data collected from aaapoolbot.com over 12 months, 2.5% of visitors can be expected to convert to sales. 5. How much do you need, and how much can you make? Show Example Hide Example The company is currently unable to fund manufacture of the anticipated number of units from cash flow, and requires additional capital to ensure an adequate flow of units into the market. Taking in investment capital will also allow us to increase our margins and lower costs. Each AAAPoolBot currently costs $38.95 to produce and distribute. We believe we can reduce costs by 50%, and increase our net margin by 12% to 18% overall, by producing in volume. We are targeting $3.51 million in first year sales, net of affiliate commissions, up from $350,000 last year. The company is currently unable to fund manufacture of the anticipated number of units from cash flow, and requires additional capital to ensure an adequate flow of units into the market. Taking in investment capital will also allow us to increase our margins and lower costs. Each AAAPoolBot currently costs $38.95 to produce and distribute. We believe we can reduce costs by 50%, and increase our net margin by 12% to 18% overall, by producing in volume. We are targeting $3.51 million in first year sales, net of affiliate commissions, up from $350,000 last year. 6. How will you protect yourself from competitors? Show Example Hide Example We believe our five year exclusive partnership with the world's largest swimming pool device distributor provides good protection of our market position. In addition, we are the holders of US Patent #089278 which we believe will provide strong protection over the next fifteen years. Our board of advisers includes two ex-Olympic champions, both of whom have agreed to feature in our marketing campaign over the coming 12 months. We believe our five year exclusive partnership with the world's largest swimming pool device distributor provides good protection of our market position. In addition, we are the holders of US Patent #089278 which we believe will provide strong protection over the next fifteen years. Our board of advisers includes two ex-Olympic champions, both of whom have agreed to feature in our marketing campaign over the coming 12 months. 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