DealHorizon - the faster, easier way to create and share business plans

There's a great line in the new Verizon 3G TV ad (the one that rips off the Big Red commercial from the seventies) that promises if you choose Verizon, you'll be able to "download stupid stuff much better". I don't know how long it took to get that approved internally, but it brings a smile to my face everytime I hear it. Because fundamentally, that's what happens on the Internet: a lot of stupid stuff. Which brings me to Hunch.

Hunch, on the surface, appears to be about stupid/fun stuff. Randomly-selected topic samples include "Pink Floyd Albums", "Is he/she a true friend?" and "What should I do in Pembrokeshire?". But that's not right at all. Behind all of these seemingly trivial questions lurks a really smart idea - the more I know about you, the better I can find you something you'll buy.

Don't think it'll work? Go to Hunch.com and click on the "Credit Card" topic. Or the "Camera" topic. Or the "Beauty and Personal Care" topic. You won't be able to resist. Stupid? Far from it - "engaging and potentially paradigm shifting" is how I'd characterize it.

I tried Hunch myself for the first time the other day and I enjoyed the user experience - the UI is clean, the questions (supplied in most part by users - users are called "people" by team Hunch) are well-structured and flip by fast, and it was engaging enough for me to stay with it though 20 or so such queries.

The basic idea - that Hunch will make money by providing a superior set of purchasing choices, based on your answers - is sound. I recommend you check it out.