DealHorizon - the faster, easier way to create and share business plans

Okay, so I saw the news come over the wire about Posterous and was vaguely aware of what they do - and my reaction was, who needs another Twitter? But the news that RedPoint, Trinity and Ron Conway had combined to provide them $4.4mm was enough to go take a fresh look.

Boy, what a nice experience. First of all,any site that puts a line through the need to signup is already ahead. Increasingly, we'll be seeing a lot less of this due to the growing move to leverage existing directories, such as Facebook, Yahoo, Google, etc, but the approach of Posterous - using an emailed post to push a signup and build the user profile - allows them to play in this area as well.

One of the other things I enjoyed about the Posterous experience was the fact that the branding *actually hangs together*. I'm one of four founders of Heardable.com, and we spend a lot of time looking at online branding and a lot of it aint pretty. How nice it is to see someone get it right - Posterous sends email that actually looks like it came from thir site. Amazing.

Right now, against all odds (the odds being, I already have about fifty accounts out on the web), I'm pretty sure I'll be using Posterous going forward. I think the interface is cleaner than Evernote, and much much more in tune with what users are looking for.

For more info on Posterous, you can check out their DealHorizon.com profile here.